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Sho no Sato

香川県

3.6

Tourist Information of This Area

general.prefecture.

"Shoyu no Sato" where soy sauce breweries and factories gather.

The traditional industry of Shodo Island is soy sauce production. "Sho no Sato" has over 20 soy sauce breweries and tsukudani factories lined up, and as you walk through the town, you can smell the fragrant soy sauce. It's also fun to take a leisurely stroll and visit food stalls and souvenir shops.

Features & How to Enjoy

Classic TownscapeCulture

Highlights

Point 1

Take a Leisurely Stroll on Two Courses

At Shoyu no Sato, there are two walking courses that are recommended for their pleasant atmosphere, as you walk surrounded by the faint scent of soy sauce. The first course is the "Mamiki Promenade," which offers a picturesque, old-fashioned Japanese landscape that looks like it came straight out of a fairy tale. The second course is the "Nawate Shoyu Kura-dori Promenade," which boasts the largest collection of soy sauce breweries in Japan. Along the way, there are also souvenir shops, so why not take a detour and enjoy a leisurely stroll?

Point 2

Learn the Tradition of Soy Sauce Making

The Marukin Soy Sauce Memorial Hall is a museum of soy sauce that was renovated from a factory built in the early Taisho period. Visitors can tour the history of soy sauce making and the brewing process during the Edo period. Adjacent to it, the "Natural Fermentation Storehouse" allows you to witness the traditional wooden barrel brewing of soy sauce that has been around for over 100 years. Knowing the history of soy sauce, which is an indispensable part of Japanese cuisine, may make you love soy sauce even more in the future.

Point 3

Delicious Local Cuisine in Shodoshima: "Hishio-don"

"Hishio-don," a local cuisine of Shodoshima, is characterized by its seasoning made with soy sauce and moromi. There are three rules to follow: "(1) Use soy sauce and moromi made in Shodoshima's Shou no Sato, (2) Use local ingredients such as seafood and vegetables from Shodoshima, and (3) Use olives or tsukudani for chopstick rests." You can enjoy this dish at restaurants and accommodations on the island, and it's a must-try gourmet dish when visiting Shodoshima. Since the theme is free, it's also fun to compare and try different menus at each restaurant.

Point 4

Addicted to Soy Sauce Sweets

In Shou no Sato, there are over 20 soy sauce breweries and tsukudani factories lined up, allowing you to enjoy limited edition sweets such as "soy sauce soft serve ice cream," "tsukudani soft serve ice cream," and "soy sauce pudding" that have been devised using soy sauce. When you hear the term "soy sauce sweets," you might be a little wary, but in fact, they have a flavor similar to caramel and have become addictive to many people. Please give them a try!

Point 5

Luxurious Accommodation Experience on Shodoshima Island

画像引用：小豆島　三都の郷

On Shodoshima Island, there are many inns and hotels that boast ocean views due to their proximity to the sea. Among them, "Shodoshima Santonogou" is popular as a rental traditional Japanese house. You can enjoy fresh seafood and local ingredients in a location surrounded by untouched nature. You can also savor dishes made with soy sauce and hishio (a type of salt). Why not try a luxurious accommodation experience on Shodoshima Island?

Required time

Secure about an hour to feel at ease

At Shou no Sato, there are two areas: the "Umaki Strolling Path" and the "Nawabari and Shouyu Kura Street Strolling Path". If you don't take a factory tour, you can go around in about an hour. There are four shouyu kura (soy sauce breweries) where you can take a factory tour, but reservations are required by phone or on the official website. In that case, we recommend securing about two hours to combine the tour with strolling. There are registered tangible cultural properties with a long history, so you may forget about time while taking a good look.

Fee

Admission Fees Vary Depending on the Shop

In Shoyu no Sato, there are several soy sauce factories that you can visit, and the admission fees vary depending on the shop. For example, at "Yamasan Shoyu," admission to the factory is free, but if you want a guided tour, it costs 1,000 yen or more. "Kinryo Shoyu" offers free admission to their factory. At the "Marukin Shoyu Memorial Hall," the fees are different for adults and children, with adults paying 400 yen and children paying 200 yen. Be sure to check the admission fees for each shop.

Parking

Need to Park in a Nearby Parking Lot

On the roads in the "Shou no Sato" area, only locals are allowed to drive, so you need to park in a nearby parking lot. There is a parking lot across from a shop called "Yamasan Shouyu Kimagure Koji Beya," so parking there is convenient for your stroll afterwards. This parking lot is a large open space with plenty of parking spaces, so you can park with peace of mind.

Basic Information

	Address	Naeba, Shodo-gun, Shodoshima-cho, Kagawa 761-4421
	TEL	0879-82-1011
	Web Site	https://www.my-kagawa.jp/shodoshima/feature/shodoshima/beauty3

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