Itoh Honpo

愛媛県

4.6

Tourist Information of This Area

general.prefecture.

Seasoning that has pursued the taste of Imabari for three generations.

The seasoning series of the original brand "Yamakura," which is particular about its raw materials, is popular. It includes various dashi soy sauces made from domestically produced dashi ingredients boiled in-house, as well as sauces that have been researched and developed to pursue deliciousness, making it a proud specialty of Imabari. In addition to the seasoning series, the store also has a variety of products such as local sake and homemade noodles. The "Shimanami Tai Dashi Ramen," which is popular among fans even at events, is also available for takeout, and the noodles, soup, and toppings can also be sold separately.

Quoted Text：おいでや！いまばり

Features & How to Enjoy

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Highlights

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Point 1

Experience Imabari Towels from Itoh Honpo

At Itoh Honpo, a tourist spot in Imabari City, you can get your hands on high-quality Imabari towels. The soft texture and excellent water absorption are surprisingly wonderful, and once you use them, you'll be hooked. In addition, the delicate weaving is also attractive, allowing you to feel a luxury that can't be experienced with other towels. Itoh Honpo's Imabari towels are also a source of pride in this region. Please try experiencing them at least once!

Point 2

Enjoy the Flavors of Local Ehime

At Ito Honpo, a tourist spot in Imabari City, you can fully enjoy the flavors of local Ehime. The dishes made with fresh seafood and local vegetables are exquisite, and you won't be able to resist the deliciousness. In particular, dishes made with citrus fruits such as iyokan and lemon are highly recommended. The refreshing aroma and acidity will spread throughout your mouth, filling your heart as well. If you want to savor the local ingredients of Ehime, why not visit Ito Honpo?

Point 3

Stroll Through a Historic Townscape

Itoh Honpo in Imabari City is a must-see spot for those strolling through the historic townscapes. The quaint buildings and interior of the shop invite visitors on a journey through time. In addition, there are many original products that can only be found here, each one infused with the spirit of Ehime, the local area. Especially popular are the Imabari towels and dishes made with local ingredients, each expressing the charm of this town to the fullest. Experience a deep love for Imabari at Itoh Honpo!

Point 4

Enjoy the Rich Natural Scenery

Itoh Honpo in Imabari City is a spot where you can fully enjoy the rich natural scenery. The green scenery visible from inside the shop and the beautiful atmosphere that changes with the seasons will soothe your heart. You can also enjoy dishes made with fresh local ingredients from Ehime and high-quality Imabari towels. All of these are exceptional products that take advantage of the characteristics of this region. Why not try a profound experience that can only be had at Itoh Honpo by visiting once?

Point 5

Experience History at Imabari Castle

Itoh Honpo in Imabari City is a perfect spot to enjoy a day in an area steeped in history and culture. The charming building and interior are packed with attractions that invite you on a journey through time. You can also enjoy dishes made with high-quality Imabari towels and fresh local ingredients that are only available here. Each one expresses the characteristics of this city to the fullest, giving all visitors a deep sense of awe. Please come and visit at least once!

Basic Information

	Address	5-1-13 Taisho-cho, Imabari-shi, Ehime 794-0025
	Business Hours	Mon: 9:00～17:30 Tue: 9:00～17:30 Wed: 9:00～17:30 Thu: 9:00～17:30 Fri: 9:00～17:30 Sat: 9:00～17:30 Sun: 定休日
	TEL	0898-22-2269
	Web Site	https://www.sanzo.net/