This is a towel shop created by remodeling a brick towel factory from about 80 years ago. It is a directly managed store of the towel company Contex, and Japanese-made towels with reliable quality that can be used in various scenes such as babies, interiors, and active lifestyles, as well as Imabari towels, are lined up. Owner-selected goods and clothing are also sold, proposing a slightly stylish lifestyle.