1/3

Show All Image

Towel Museum

愛媛県

3.8

Tourist Information of This Area

general.prefecture.

Imabari Towel Art Museum

Featuring a factory tour of the famous towel brand "Imabari Towel" and many art pieces made using towels! The facility is also well-equipped with cafes and souvenirs, making it more of an amusement facility than a museum, enjoyable for both adults and children.

Quoted Text：おいでや！いまばり

Features & How to Enjoy

Classic ShoppingRainny dayCulture

Highlights

Point 1

Mesmerized by Giant Objects Made of Cotton

The Towel Art Museum allows entry to the gallery from the fourth floor, but before the entrance to the gallery, there is a passage called "COTTON ROAD" where many giant food objects made of cotton are displayed. There are many objects that make you want to eat them, such as fluffy shortcake, hamburgers, and popcorn, so you'll be excited even before entering the gallery.

Point 2

Tour the Process of Making Imabari Towels

The gallery entrance fee is 800 yen for adults, 600 yen for middle and high school students, and 400 yen for elementary school students. Upon payment of the entrance fee, you will receive a souvenir towel handkerchief and can enter the gallery. Inside the gallery, you can see the process of how cotton becomes a towel, and you'll be amazed by the detailed work required. It's quite moving to think that these towels have gone through this entire process before reaching our hands.

Point 3

Aim for Instagram-worthy Photos at the Photo Spot

At the end of the gallery, there is a colorful and cute photo spot called the "Cheese-wound Thread Wall," where you can take Instagram-worthy photos. By the way, "cheese-wound" refers to the cylindrical shape of the thread. The cheese-wound thread used in towel manufacturing comes in about 200 colors, and there are reportedly 1,800 of them arranged on this wall. When you consider that these various colors are combined to make towels, it seems that there is still infinite potential for towels.

Point 4

Enjoy a Colorful Shopping Area

On the 3rd and 4th floors, there is a shopping area with a wide range of towel products, from original brand items to towels from famous brands. There is also a great outlet corner, so it may be a good idea to buy in bulk for everyday use. Additionally, on the 3rd floor, there is a "Towel Workshop" where you can have your name embroidered on a towel! It's perfect for gifts for friends and loved ones.

Point 5

Take a Break at a Stylish Cafe After Sightseeing or Shopping

Within the Towel Museum, there are two cafes. The "Museum Cafe" is open from morning and offers meals from breakfast to afternoon tea, where you can enjoy a meal with France's carefully selected tea. The other, "Garden Cafe," allows you to eat light meals while enjoying the lush European garden. The chairs are covered with colorful covers made of towel fabric, making it the perfect place to rest your tired feet after sightseeing.

Point 6

Take a Deep Breath on a Colorful Garden Stroll

Outside of the Towel Museum, there is a European garden that spans about 10,000 tsubo, where colorful plants grow. Not only flowers, but also fruits such as cherry blossoms, plums, lemons, and blueberries ripen according to the season, making it enjoyable all year round. In the garden, garden weddings are limited to one per day, making it a wonderful memory for couples who love nature to have their ceremony here.

Access

Access by Car or Taxi Recommended

As the Towel Museum is a bit difficult to access by public transportation, it's recommended to visit by car or taxi. From Shikoku, it's a 13-minute drive from the Iyo Tanbara IC, and if coming via the Shimanami Kaido, it's a 20-minute drive from the Imabari IC. If you want to visit in combination with Dogo Onsen, it's a one-hour drive from there. Free parking is also available. For those without a car, you can take a taxi from the JR Mibu-gawa Station, which is a stop for the limited express, and arrive in about 13 minutes.

Basic Information

	Address	2930 Asakura Kami-Ko, Imabari-shi, Ehime 799-1607
	Business Hours	9:30～18:00
	TEL	0898-56-1515
	Web Site	http://www.towelmuseum.com

Average Review

3.8

4 Reviews

20250406 以前購入し、酔っ払って何処かで忘れた、今治ハンカチを購入しに伺いましたが、以前から愛用していたハンカチはありませんでしたが、初に伺うタオル美術館の施設に大満足しました。旅行の行程で、ハンカチ購入でしたので、施設内でゆっくりできませんでしたが、次回は観光目的地に入れて、ゆっくり楽しみたいと思います。また伺います。

しまなみ海道から車で行きました。お城のような外観で素敵です。タオルの製造過程、歴史を感じられます。販売も豊富で老若男女使える物ばかりお土産に、自分用にと迷うばかりです。特に女性には人気だと思います。

お邪魔する前はタオルか？！と正直思ってましたが、見ごたえがあり、ガッツリ1時間以上いましたはっきり言って楽しいです。見てるだけでも. お友達にタオル、ハンカチのお土産も買えたし、(^^) タオル関係だけではなく、地元のお土産もたくさん売ってましたよあと、キャッシー中島さんの常設もありましたが、思った以上にお値打ちな感じがしました。ハワイ🌴大好きなので、少し風を感じることができました。🤙 又、ここはいろいろ書かれていますが詐欺まがいとか、、除名されたとか、別にこうして堂々と商売して見えるんだから、楽しければ良しとしましょう観光として、駐車場も無料だし、見て回るだけなら無料だし、、、ね寛大な心で、🤭 許せない方は来なければよいので！

Better Visit Together

Recommended Spots

歴史好きな人はこちらも！